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Why user research reporting is often flawed

It just occurred to me why UX community often conflicts with traditional marketing point of view. Why stakeholders are perplexed when one study’s finding seems to conflicts with another. The problem The reason is that the User Experience industry …

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Understanding qualitative research

There seems to be some confusion within the industry as to the role of qualitative research, as some consultants are introducing quantitive reporting within qualitative research. Qualitative research runs the risk of being discredited as a result….

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